Within a company, CSR (Corporate Social Responsibility) can be seen as a genuine opportunity to build a more sustainable strategy.
This training provides an understanding of CSR challenges and equips participants with the essential tools to implement it effectively, helping to structure a strategy that aligns with business objectives.
Before
Digital learning activities to prepare yourself for the training and its implementation:
- Defining your training objectives.
- Conducting a self-assessment of your skills.
During - Group Session
1 - Sustainable Development and Corporate Social Responsibility (CSR): Concepts and Challenges
- Understanding sustainable development: key issues and definitions.
- Key regulatory aspects in French and European legislation.
- CSR as a driver of innovation and new business opportunities.
- Fundamental principles of Corporate Social Responsibility.
2 - The Shift in Business Frameworks Driven by CSR
- Changes in time scales, spatial considerations, and performance indicators.
- Emerging economic models: functional economy, collaborative economy, circular economy, etc.
3 - Building a CSR Strategy: Tools and Key Steps
- ISO 26000: The international CSR standard as a reference framework.
- Essential steps for implementation:
- Conducting an internal and external assessment to identify key challenges in the business cycle.
- Defining priority issues using the materiality matrix.
- Formulating and deploying a CSR strategy.
- Measuring impact and assessing effectiveness.
- Communicating progress effectively while avoiding greenwashing.
Practical Exercise
Case study in groups: Structuring a CSR strategy.
4 - Leading Organisational Change for CSR Integration
- Setting up a dedicated organisational framework.
- Engaging stakeholders within the company.
- Internal communication and training on CSR principles.
- Integrating CSR into key business functions:
- Procurement, HR, Marketing, Communication, Logistics, and more.
After
Digital learning activities to facilitate the implementation of your learning in the workplace:
- Ready-to-use tools
- Micro-practicing programme by email
Assessment
An online questionnaire to assess your acquired skills.