Sales Management: A Practical Guide to Drive High Performance through Contemporary Sales Training
This handbook from the Cegos Group is designed for managers and sales directors seeking clear, actionable keys to transform skills into performance. Inside, you’ll find expert insights and proven methods to tackle today’s sales challenges.
Sales Management Practical Guide: Straight to the Point, Built for Results
This guide delivers practical, straight-to-the-point solutions for today’s commercial leaders.
With case studies, indicators, and best practices, this guide helps you structure activity, improve coaching, and adapt to evolving markets. Whether it’s leveraging AI or mastering the performance tracking, every section offers concrete tools to drive success.
Discover how to:
MMO Approach
Unleash your team’s potential through Market, Meeting, and Offer stages
From Manager to Coach
Use data to guide and develop your sales force
Generative AI
Qualify and convert smarter with AI-driven strategies
Collective Performance
Align teams for consistent customer experience
Multichannel Customer Journey
Avoid cacophony and ensure cohesion
Soft Skills
Elevate sellers with listening, emotional intelligence, and leadership
CSR
Turn sustainability into a competitive advantage
Expertise, Trainings & Tailor-Made Support
Thousands of organisations trust Cegos to develop their sales and management skills.
Our Cegos Group Learning Collection offers international training paths in up to 30 languages, covering many skills in Sales & Client Relationship and in Management & Leadership.
Need to train your teams tailored to your exact needs? We build your tailor-made international training projects.
