Case Study: Transforming leadership development at a luxury British sports car manufacturer with a comprehensive leadership program
Transforming leadership development at a luxury British sports car manufacturer with a comprehensive leadership program
Case Study | #automotive
Context & challenges
In a fast-paced automotive manufacturing environment, an iconic luxury British sports car manufacturer faced a leadership challenge. First and second line leaders—skilled, hands-on problem-solvers—lacked an implemented, homogeneous and effective leadership framework. Specifically, there was a gap in clarity between everyday behaviors and the company’s core values.
This disconnect hindered effective leadership and limited opportunities for constructive challenge. Recognizing the need to reset their people leadership strategy, the client approached Cegos to develop and deliver leadership development that would embed consistent, value-driven leadership practices to inspire courageous, values-based decision-making.
Through the program, our client was looking for leaders to:
Solution
We developed the Ignite program—a long-term, blended learning initiative designed specifically for first and second line leaders. The program reset the people formula by mapping seven modules to five core values, emphasizing key behaviors. A custom “Leadership GPS” app provided a weekly, 30-second quiz with users ‘swiping’ left or right to indicate whether they had seen described behaviors, allowing improvements to be tracked over time.
Blending the comprehenisive Cegos Learning Collection with bespoke modules and SL2 Core Management Methodology, the nine-month pathway featured face-to-face workshops, 3-hour live virtual sessions, diagnostic tools, action learning sets, and seven one-to-one coaching sessions.
The keystone Springboard event, a one-day immersive session at the end of the nine-month journey, brought leaders together for interactive presentations, action learning groups, and Q&A sessions where senior leaders quiz the cohort to hear experiences first hand.
73
leaders through the program in first year70
NPS score across every module75
total hours invested in leader20-point
increase in frequency of recognized behaviourResults
Crucially, the Ignite program led to leaders more frequently demonstrating core values. This was shown by the Leadership GPS reports, with employees surveyed monthly on whether they had seen the values demonstrated by leaders. Improvements were seen across all 5 values. A significant increase in frequency was reported for the value of ‘courage’, seeing a 8% increase over seven months.
The program generated highly positive word-of-mouth, leading to many employees requesting to take part in the programme. The data reflected this positive reputation, with an outstanding average net promoter score of 64 across five cohorts.
The client was delighted by the substantial improvement in demonstrated key behaviors and consistency and coherence of the program.
+8% Increase in reports of demonstrated courage
+5Increase in reports of demonstrated openness
+6Increase in reports of demonstrated ownership
